Dow Employees Drive EX Values in Pro-Am Tournament
Dow Championship Pro-Am team members were selected by their bosses for exemplifying Employee Experience values. To generate excitement for the Pro-Am tournament, I interviewed four team members and wrote a feature piece for Dow’s intranet. This article was visible to more than 400 unique viewers.
Great Place to Work Employee Communication Plan
The Great Place To Work certification requires a year-long process ensuring a company meets (and exceeds) GPTW values. I created a communication plan to reach Dow’s Executive Team, current employees and potential new employees through deliverables including social posts, intranet articles, press releases, etc.
See Yourself at State Campaign
For my public relations capstone, Michigan State University admissions tasked my team with creating a campaign that would boost campus tours and subsequently increase the incoming class size. I managed our team’s public relations and created the key messaging strategy and the communication/advertising plan.
Employee Experience Day Builds Moments That Matter
The Dow LPGA Championship brings together professional female athletes, Dow employees and the Midland community. I wrote a promotional article about Employee Experience Day, which is a free, celebratory event for Dow employees.